The initiative to join the project came from Berislav Sokač and his team from the Run Croatia project. The goal is to include students in as many high standard races as possible, but also to help in their organization.Less than two months have passed since Croatia received the first Run friendly hotel in Europe, and now there are new hotels on the Run Croatia list that can boast a special offer for millions of runners around the world. Namely, after the LifeClass Terme Sveti Martin, the first hotel in Zagreb, the Westin Zagreb hotel and the Falkensteiner park hotel Punat, joined the Run friendly hotel in Croatia. More importantly, the list of Run friendly hotels will soon increase by a couple of times.Positive energy, passion, vision and a great tourist story – these are the main elements of the team behind the Run Croatia concept, ie the Eco system that is expanding from month to month in Lijepa naša and includes more and more partners building a special and unique platform for runners. The essence of the Run friendly Eco system, ie the entire platform raised by the Run Croatia team with its partners, is that the system starts working for itself. To achieve this, good content and diverse partners are needed who offer a wide range of quality services and products for a specific target group, in this case for runners, said Berislav Sokač from Run Croatia recently in an interview for HrTurizam.hr.Since Croatia is a tourist country, the whole story includes various partners, from Run friendly hotels, health clinics, restaurants, gluten free and organic food producers to banking through eWallet or cashless payment through the blockchain 2.0 loyalty program.Edward Bernays College of Communication Management, Croatia airlines and Duh u Boci distillery – new partners of the Run Croatia platformIn the entire Run Croatia platform, which is expanding day by day, there is already the Bagatin Clinic, the mentioned hotels, Motion Travel – the first travel agency specializing in runners, family farms, the Zdravi Pinklec platform, and recently Edward Bernays Visoka school for communication management and distillery Duh in Boca.”We signed a Contract with the first Run Friendly Academic Institution. Among other things, students will have fieldwork volunteering in races to have a socially responsible activity, and will have a recommendation for employment in Run Friendly companies. ” Sokač points out, and adds that cooperation has also been agreed with the Duh u Boci Distillery, which has become the first Run Friendly Distillery. Old Pilots Gin is the first Croatian craft gin made exclusively from plants harvested in Croatia. “It is the connection with the Spirit in the Run Croatia bottle that wants to show that it is more than running, because running is a symbol of running”Emphasizes Sokač.Also, cooperation has already been established with various family farms that offer gluten free and organically grown food, as well as two cherry and chokeberry plantations. The whole eco system was joined by the Zdravi Pinklec platform, which delivers healthy, home-made, organically grown food, and to make the whole story self-sustainable, these family farms are directly connected to Run friendly hotels, where they distribute.In cooperation with Croatia Airlines, as the first airline in the world with an offer for runners, it will initially offer air tickets at a 20% discount on the routes they fly to encourage domestic runners to experience European races and foreign runners to come in large numbers. run to them. “ The idea is that together with Croatia Airlines we are working on the promotion of the country as a country moving away from car destinations. Our target group is 55 million active people that we want to bring in a faster and more comfortable way. I am already positive with the development of the project, but I will be completely satisfied when we paint at least one Croatia Airlines plane with the slogan: Fly to Run Croatia with Croatia Airlines. In my opinion it is the only real call to action for the development of our tourism and economy. The message is carried by two positive verbs, fly and run. Run has meaning and initiation, so even in a business context it is stimulating. Imagine using that message wisely in marketing and having a plane connect markets where 25% of the population runs on the Run?”Says Sokač.But this story is certainly not the end, because the plan is to include other health institutions, banks through the blockchain 2.0 loyalty program and many other services and products related to runners, because running is not just running, but a way of life. Win – Win and a unique example in Croatia, if not in the world. An example that, I am sure, in a couple of years will be presented at the UNWTO platform for sustainable tourism development and become one of the top Croatian export products.”Run Croatia platform open to all who with their positive energy want to start a better society as a whole and these economic processes”Concludes Sokač. Join the Run Croatia eco system and be part of a positive change. This is how strategic and sustainable tourism is developed.From one small but strong idea, Run Croatia has grown into a big project – a platform for the development and promotion of the entire destination (Croatia) through the concept of running or Run friendly destination. It has grown into a project of strategic importance for our entire tourism, at least it should have such a status. If you think I’m exaggerating, just wake up a little awake and imagine the possible future development and implications of this whole story.The whole concept includes destinations, better tourist spending and better guests, sports, healthy lifestyle, health clinics, gastronomy, family farms, healthy food, air transport, education, specialized travel agency, hotels, banks, clothing and footwear… continue series .In the end, let me conclude, such projects, heroes and ambassadors of Croatian tourism are our future and the direction of development of our tourism. This is how tourism develops strategically and sustainably, this is how it develops before and after the season, because runners avoid the “peak” of the season due to crowds and crowds, this is how tourism develops, and not that tourism continues to develop by inertia.Quality development is not accidental.It is the fruit of strategic thinking, synergy, creativity and proactivity of each individual, company, destination, State.It’s all up to us, whether we want quality growth and development or growth by inertia and the status quo. Individuals such as the team behind the Run Croatia project are struggling in the market and developing day by day, without synergy with tourism institutions, and the question is whether they will continue their “happiness” in Croatia or find it in other environments where their ideas, passion and energy to be recognized.
The Fulham manager admitted feeling “very lonely” after his side slumped to a 3-1 home defeat against Manchester United on Saturday. Jol’s side lie 16th in the Premier League, two points above the relegation zone, but he said: “I don’t think you are under pressure against Liverpool or Manchester United. You are under pressure in your home games against teams who should lose points against us, for example Crystal Palace. Martin Jol will feel no pressure when he sends his Fulham side out against Liverpool at Anfield on Saturday despite being booed off the field last weekend. “If they (the fans) are disappointed I can understand that,” Jol said. “The only disappointing thing was with Ruiz. As long as we don’t have the results they can do it (boo) with me, but hopefully they will support the team. We are not in the best of situations, but we are not in the worst.” As for pressure, Jol admitted there is no room for sentiment: “It is part of our profession. I look at my mates such as Chris Hughton (Norwich) and in the past with Roberto Martinez at Wigan. If you go out of the league at the end like Wigan did that is disastrous. “But I feel we are good enough and better than other clubs. With the spirit we have I think we will be fine.” Asked if he shared problems with such as Hughton, he added: “No, the difficult thing is that we are in the same boat and I would rather win myself than these other teams, even though they are my friends. I can’t be a hypocrite and say I would love Hull City (to win) with Steve (Bruce), one of my good colleagues.” “The main thing is that I am positive. I remain positive because I think we are good enough to get results against teams who are a bit better or worse than us and we will have points on the board. “We did that against Stoke and Everton and Crystal Palace and Sunderland away from home. “There will be four or five teams not as good as we are and I really believe that which is why I am positive.” Against Liverpool Jol will be missing right-back Sascha Riether who was banned for three matches after being charged by the Football Association for stamping on United’s Adnan Januzaj towards the end of Saturday’s defeat at Craven Cottage. Fulham initially asked the FA for clarification on its retrospective action rule after Riether was charged with violent conduct but have now accepted the punishment. Jol said: “If he did do it deliberately it is fair enough to get three games. The referee didn’t see it. I didn’t see it, but they decided to give him that punishment and people around me said it was probably something deliberate. “He said it was not deliberate but he apologised to the club, to the fans and to us. It is not what you need, but we move on.” Defender Brede Hangeland and striker Bryan Ruiz, the latter having suffered the venom of the Fulham crowd when he was substituted on Saturday, face late fitness tests and Jol is sure Ruiz will shrug off the abuse. Press Association