TCN’s Virtual Croatia – an innovative free promotion of Croatian tourism during the coronavirus pandemic

first_imgWith the desire to attract as many tourists as possible to Croatia in this uncertain period of the pandemic this season as well, the famous Croatian blogger Paul Bradbury has launched a campaign Virtual Croatia, a project that brings together local tourist boards in one place with the aim of virtually promoting domestic destinations now, to later turn them into actual visits during the season. The most widely read Croatian portal in English, Total Croatia News, allows tourists to explore our beautiful country from the comfort of their home and plan in advance which locations they will visit soon, thus joining tourist destinations around the world devising new business strategies facing the new reality of coronavirus. The owner of the portal, whose texts are read by more than three million users a year, believes that there is no time to lose. “Local tourist boards know their destinations best and have promotional materials available, and with the support of Total Croatia News, Croatian destinations will tour the world. Little by little, I think we could do a lot together for this, as yet uncertain, tourist season“, Says Bradbury. Photo: Vivian Grisogono Anyone interested can send their materials by e-mail paul@total-croatia-news.com, called Virtual Croatia and add the name of the destination (for example Virtual Croatia Split) with links to all available online materials. “Nikad nije bilo boljeg vremena za strateško promoviranje turizma, jer dvije su stvari sigurne – ljudi i dalje imaju očajničku želju za putovanjem (a što je bolje od hrvatske plaže jednom kad sve ovo završi, koja je k tomu jako blizu za sve one koji u Hrvatsku mogu doći automobilima?) i upravo sada imaju jako puno vremena dobro istražiti kamo žele pobjeći i putovati čim im se ukaže prva prilika. A ta je kombinacija izuzetno dobra za promociju turizma. Trenutačno imamo prilike vidjeti mnoge turističke kampanje diljem svijeta, koje prikazuju primamljive destinacije uz poruke poput Ostanite kod kuće, putujte kasnije. Takve su poruke sasvim razumne i dobrodošle, no ne daju onaj dodatni impuls koji stvara stvarnu želju za putovanjem” says Bradbury.center_img Paul Bradbury invites all local tourist boards to join him and send him all the online promotional materials and stories about their destinations, and he will publish them completely free of charge on his portal and so present the best of our country to tourists around the world. These stories can then be shared through all the channels available to tourist boards. The campaign is designed as a series of articles on destinations throughout Croatia, which will provide future tourists with more information about a particular location, but also the opportunity to virtually explore and fall in love with it, until they can travel again. Two articles have already been published, promoting virtual tours and visit planning Zagreb https://bit.ly/VirtualZagreb i Hvar https://bit.ly/VirtualHvar. Total Croatia News – najčitaniji hrvatski portal s vijestima na engleskom jeziku ponovno postavlja trendove u turističkoj promociji naše zemlje i kroz svoju Virtualnu Hrvatsku nudi svim turističkim zajednicama besplatnu platformu kojom dosežu desetke tisuća posjetitelja dnevno. Paul Bradbury is an Irish writer and blogger who has lived in Croatia since 2002. He is the winner of the FIJET Marco Polo tourist journalism award in 2014 and runs and edits the largest and most visited Croatian news portal in English, Total Croatia News, which carries the adjective “The most reliable source of information on Croatian destinations in the world”. Numerous domestic experts and analysts write for the portal, and its success is evidenced by the fact that it is used as a source of news from Croatia by many reputable world media such as the Huff Post, Washington Post, Guardian, Independent, Süddeutsche Zeitung, Die Zeit, New Scientist, Herald, Lonely Planet News and many others. Find out more about TCN at www.total-croatia-news.com.last_img read more

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ECB’s Lagarde asked euro zone ministers to consider one-off ‘coronabonds’ issue: Officials

first_img“She clearly said it should be a ‘one-off’ issuance,” the second official involved in the meeting said.“There was opposition from the usual corners, but also a lot of support beyond Club Med,” the official said, referring to southern European countries.The rebuff from northern countries shows how the 19-country currency bloc is still divided on sharing the burden of the crisis.Officials said Lagarde did not go into details of the suggested one-off joint debt issue such as an amount, or the legal way in which such borrowing could be set up. European Central Bank chief Christine Lagarde asked euro zone finance ministers during a videoconference on Tuesday evening to seriously consider a one-off joint debt issue of “coronabonds” to help fight the coronavirus pandemic, four officials said.“She said that we should seriously think about it, next to the use of the ESM (bailout fund) instruments. The Eurogroup did not discuss debt mutualization at this stage,” one official involved in the meeting said.A second official confirmed that Lagarde put forward the idea, but said it ran into opposition from Germany, the Netherlands and other northern European countries that have long been against any joint debt issuance. The ministers instead expressed broad support for the possibility that the euro zone’s ESM bailout fund would extend precautionary credit lines, worth some 2% of a country’s GDP, to member states that would like such a safety cushion.A decision on whether to go ahead with that option will be taken by European Union leaders on Thursday.The ESM credit line, kept in reserve, would allow governments to keep financing themselves in the markets at low rates and pave the way for unlimited ECB bond buying under the Outright Monetary Transactions (OMT) program, if it is needed.Officials said Lagarde considered the idea of a blanket ESM program as good insurance policy — a phrase also used by the chairman of euro zone finance ministers Mario Centeno after the videoconference.But officials noted Lagarde considered the bank’s own pandemic emergency bond purchases with 750 billion euros as a more flexible instrument to calm markets, given it was not linked to any conditions like OMT purchases were.But it was clear the OMT option — a tool announced at the height of the bloc’s debt crisis in 2012 and as yet unused — was very much in the arsenal and could be deployed as and when needed, officials said.Topics :last_img read more