The initiative to join the project came from Berislav Sokač and his team from the Run Croatia project. The goal is to include students in as many high standard races as possible, but also to help in their organization.Less than two months have passed since Croatia received the first Run friendly hotel in Europe, and now there are new hotels on the Run Croatia list that can boast a special offer for millions of runners around the world. Namely, after the LifeClass Terme Sveti Martin, the first hotel in Zagreb, the Westin Zagreb hotel and the Falkensteiner park hotel Punat, joined the Run friendly hotel in Croatia. More importantly, the list of Run friendly hotels will soon increase by a couple of times.Positive energy, passion, vision and a great tourist story – these are the main elements of the team behind the Run Croatia concept, ie the Eco system that is expanding from month to month in Lijepa naša and includes more and more partners building a special and unique platform for runners. The essence of the Run friendly Eco system, ie the entire platform raised by the Run Croatia team with its partners, is that the system starts working for itself. To achieve this, good content and diverse partners are needed who offer a wide range of quality services and products for a specific target group, in this case for runners, said Berislav Sokač from Run Croatia recently in an interview for HrTurizam.hr.Since Croatia is a tourist country, the whole story includes various partners, from Run friendly hotels, health clinics, restaurants, gluten free and organic food producers to banking through eWallet or cashless payment through the blockchain 2.0 loyalty program.Edward Bernays College of Communication Management, Croatia airlines and Duh u Boci distillery – new partners of the Run Croatia platformIn the entire Run Croatia platform, which is expanding day by day, there is already the Bagatin Clinic, the mentioned hotels, Motion Travel – the first travel agency specializing in runners, family farms, the Zdravi Pinklec platform, and recently Edward Bernays Visoka school for communication management and distillery Duh in Boca.”We signed a Contract with the first Run Friendly Academic Institution. Among other things, students will have fieldwork volunteering in races to have a socially responsible activity, and will have a recommendation for employment in Run Friendly companies. ” Sokač points out, and adds that cooperation has also been agreed with the Duh u Boci Distillery, which has become the first Run Friendly Distillery. Old Pilots Gin is the first Croatian craft gin made exclusively from plants harvested in Croatia. “It is the connection with the Spirit in the Run Croatia bottle that wants to show that it is more than running, because running is a symbol of running”Emphasizes Sokač.Also, cooperation has already been established with various family farms that offer gluten free and organically grown food, as well as two cherry and chokeberry plantations. The whole eco system was joined by the Zdravi Pinklec platform, which delivers healthy, home-made, organically grown food, and to make the whole story self-sustainable, these family farms are directly connected to Run friendly hotels, where they distribute.In cooperation with Croatia Airlines, as the first airline in the world with an offer for runners, it will initially offer air tickets at a 20% discount on the routes they fly to encourage domestic runners to experience European races and foreign runners to come in large numbers. run to them. “ The idea is that together with Croatia Airlines we are working on the promotion of the country as a country moving away from car destinations. Our target group is 55 million active people that we want to bring in a faster and more comfortable way. I am already positive with the development of the project, but I will be completely satisfied when we paint at least one Croatia Airlines plane with the slogan: Fly to Run Croatia with Croatia Airlines. In my opinion it is the only real call to action for the development of our tourism and economy. The message is carried by two positive verbs, fly and run. Run has meaning and initiation, so even in a business context it is stimulating. Imagine using that message wisely in marketing and having a plane connect markets where 25% of the population runs on the Run?”Says Sokač.But this story is certainly not the end, because the plan is to include other health institutions, banks through the blockchain 2.0 loyalty program and many other services and products related to runners, because running is not just running, but a way of life. Win – Win and a unique example in Croatia, if not in the world. An example that, I am sure, in a couple of years will be presented at the UNWTO platform for sustainable tourism development and become one of the top Croatian export products.”Run Croatia platform open to all who with their positive energy want to start a better society as a whole and these economic processes”Concludes Sokač. Join the Run Croatia eco system and be part of a positive change. This is how strategic and sustainable tourism is developed.From one small but strong idea, Run Croatia has grown into a big project – a platform for the development and promotion of the entire destination (Croatia) through the concept of running or Run friendly destination. It has grown into a project of strategic importance for our entire tourism, at least it should have such a status. If you think I’m exaggerating, just wake up a little awake and imagine the possible future development and implications of this whole story.The whole concept includes destinations, better tourist spending and better guests, sports, healthy lifestyle, health clinics, gastronomy, family farms, healthy food, air transport, education, specialized travel agency, hotels, banks, clothing and footwear… continue series .In the end, let me conclude, such projects, heroes and ambassadors of Croatian tourism are our future and the direction of development of our tourism. This is how tourism develops strategically and sustainably, this is how it develops before and after the season, because runners avoid the “peak” of the season due to crowds and crowds, this is how tourism develops, and not that tourism continues to develop by inertia.Quality development is not accidental.It is the fruit of strategic thinking, synergy, creativity and proactivity of each individual, company, destination, State.It’s all up to us, whether we want quality growth and development or growth by inertia and the status quo. Individuals such as the team behind the Run Croatia project are struggling in the market and developing day by day, without synergy with tourism institutions, and the question is whether they will continue their “happiness” in Croatia or find it in other environments where their ideas, passion and energy to be recognized.
Newsroom GuidelinesNews TipsContact UsReport an Error EL SEGUNDO — On the heels of Sunday’s win over the Phoenix Suns, LeBron James was resting his calves in an ice bath after sitting out the whole fourth quarter. A reporter asked if getting that valuable time off made a long-term impact on his health or physical well-being.James smirked: “No.”The 33-year-old forward has been dismissive of questions about his workload and how sustainable it is even as it becomes a larger talking point around the Lakers (14-9). Recently, team president Magic Johnson and former star Kobe Bryant suggested it wasn’t in the Lakers’ best interests for James to shoulder too much of the burden.It seems like James understands and even sides with the Lakers legends on the argument. But he bristles at the idea that he’s not up to a full season of big minutes. James said he understands the investment the Lakers have in their young core: Brandon Ingram, Lonzo Ball, Kyle Kuzma and Josh Hart. He knows they need experience. So in principle, he agrees with Johnson and Bryant.“We got guys who just want to continue to develop and guys that continue to get better and better just from experience,” he said. “They haven’t had a lot of experience. So I think people are trying to blow it out of proportion, like, ‘OK, why do you have LeBron if you don’t want to use him?’ They don’t understand the logic behind it.”Still, James doesn’t want to be asked about the benefits of playing less, even though in games he can be seen asking for subs at certain junctures.Coach Luke Walton said he and James talk about his minutes and physical readiness to play. He hunts for opportunities to get James rest, such as midway through fourth quarters, to keep him fresh, but he recognizes there are nights when James doesn’t want to sub out.“We have pretty good dialogue about how he’s feeling,” he said. “But there’s definitely times that I take him out he seems frustrated. Definitely wants to stay on the floor.”RONDO NEARING RETURNJust two-and-a-half weeks after surgery on his fractured right hand, Rajon Rondo participated in “pretty much all” of Tuesday’s practice, Walton said.Related Articles Lakers practice early hoping to answer all questions AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREUCLA alum Kenny Clark signs four-year contract extension with Packers“I want to play 48 minutes a game. Seriously,” he said after Tuesday’s practice. “But it’s not going to happen. It’s not smart. It’s not smart on anyone’s behalf, but it’s just the competitive side of me.”James, of course, rarely plays 48 minutes a game. He’s played more than 40 minutes only twice this season, including an overtime game. But James does lead the Lakers at 34.7 minutes per game, a slight dip from last season in Cleveland when he averaged nearly 37 minutes while playing the full 82-game regular season for the first time in his career.When adding playoffs into account, James is one of the league’s all-time iron men. He recently broke into the top 50 of all-time games played in NBA history (1,166). By comparison, Tyson Chandler, who has logged two more seasons than James, has 1,099 career games.But ever since James entered his 30s, there’s been a popular conversation on the backburner about how his body will hold up under increased strain. With the Lakers, that conversation has expanded: How successful can the Lakers be if James is trying to carry the team?“They were struggling, LeBron got the ball, took control, decided to start playing point, doing everything, doing everything,” Bryant said on Monday night. “That’s not the recipe for winning championships, by no means. But it is a recipe to keep your head above water, give yourself a little breathing room, and now, let’s go back and teach them the way that we wanna play.” How athletes protesting the national anthem has evolved over 17 years Trail Blazers beat Grizzlies in play-in, earn first-round series with the Lakers Trail Blazers, Grizzlies advance to NBA play-in game; Suns, Spurs see playoff dreams dashed The Lakers clarified that Rondo has been cleared for “contact progression.” While he still needs to be cleared for full contact in order to return to a game, that appears to be closer to happening.“He’s still holding back a little bit: like you can see on a loose ball, he’ll reach for it with the other hand, and if he gets into contact, he’ll kind of protect it, but he says it’s not from pain,” Walton said. “Any time you’re coming back from any type of injury, you have to kinda retrain your brain to kinda react to what’s happening on the court. But his team won a lot of the drills today, and he was darn good out there.”Walton said Rondo won’t play against the San Antonio Spurs on Wednesday night. But throughout the last week Rondo has been seen shooting, scrimmaging, dribbling and more with a wrap around his right hand. The team originally estimated he could be out four to five weeks. Lakers, Clippers schedules set for first round of NBA playoffs