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"Lenore. Young women. YAGE clothing brand positioning in the 20-30 year-old women embody the elegance and sophistication; but the mentality of young and highly perfect unity; a kind of external and content: through the treatment of details, reflect female elegant, romantic temperament; the local embroidery, bead decoration etc.; let the flowers bloom in the the dress with gold or metallic; light beads, show women charming and sexy, with small ornaments, metal chain, fasteners and other means of decoration, reflect the female confident: the production of new imports of fabric and elastic fabric sweater, coat, pants and other clothing to show the modern female implicit in a warm, elegant flash in the enchanting charm. Deeply loved and favored by modern women.
* brand style: fashion, elegance, personality;
* product categories: weaving, knitting, wool weaving, bag / bag / scarf, shoes and other accessories;
* product mix: Garment 90%, bag / bag / shoe / jewelry 10%;
* fabric positioning: medium and high grade fabrics;
* price positioning: the overall price of 200~980, individual price: 1000~1200, the main price: 300~600,
* in the end price accounted for: 60%; high priced accounted for: 5%; low price: 35%; spring and summer: 200~600, autumn and winter: 300~980,
* age orientation: consumer level age: 20~38 years old, psychological age: 18~30, core consumer appeal layer for 25~35 years old;
* revenue positioning: 3000 yuan / month or more;
* target audience: general white-collar workers, business people, models, SOHO, designers, college students, the pursuit of fashion groups;
* market positioning: B class, C class optimization;