after the website obtains the flow through the promotion, the profit is next may consider the topic. The website has what profit mode, how to choose the profit method that suits one’s own site, it is the problem that this chapter needs to discuss thoroughly.
a, divergent thinking, so that the site profit maximization
two, advertising alliance to choose carefully,
three, large advertising alliance introduced
four, is the site good for an advertising alliance,
content details can be read the article "Internet business success" (eight): large advertising alliance introduced in reading.
five, website advertising optimization method
most of the small and medium sized websites are on the Google AdSense advertising, but in recent years its advertising price has become increasingly low, resulting in many webmaster want to choose to give up the other advertising alliance, but in fact the price of AdSense is not immutable and frozen, through some small skills, can significantly enhance the Google AdSense advertising unit.
1. filter ads properly
sites in the Google management interface, eCPM numerical one ad, it refers to each of the one thousand shows available advertising revenue, usually spread some advertising will cause the advertising price reduction, such as some friends, games and other types of advertising, and even some lure click advertising, these ads are usually there is a characteristic, just click on the price is very low.
is not related with their own website for some type of advertising that can be used to filter the advertisement "out of the station, to set the filter URL in Google advertising management background, enter the settings column, then click the" competitive advertising filter ", fill in the need to filter the web address can be displayed in the in the text box. Within hours of the reservation, the ads for these addresses would not appear again.
2. makes advertising more consistent with content
if the browser sees the ads at a glance, the click rate will certainly be very low. To make the click rate increase, you can make advertising and website content more match. In Google’s advertising alliance, you can set up your own advertising style, including advertising size, color matching and so on. If the ads do not have a border, directly placed in the content of the article, the advertising background is set to the article page color, the advertising text color settings in the web site fonts similar colors. In this way, users will easily notice the content of the ad when they visit the website.
In addition to the
collocation page design, website content, can also be appropriate, because Google ads using intelligent analysis technology, display and theme related advertising through the web page content. If there are too many subjects on a page, it may cause advertisements