today’s shops are facing competition is very intense, if you want to do a good job, often need to master a certain business strategy. Of course, the store is different, the strategy also needs to be different. For Zhang Wang, the dislocation is to take the business strategy, so that the business of the shop has been booming development.
retail customers Zhang Wang’s retail store is located in the city of Huaian’s largest shopping mall across from the era shopping center. Arguably, and such hypermarkets do neighbors, that’s it. In layman’s eyes, maybe this store was dumb, but Zhang boss is the use of large stores of popularity, the shop was full of sound and colour, live is flavorfully. So, what is the trick, in order to find out, the reporter with curiosity to Zhang boss store.
, according to Zhang boss, the store is the implementation of dislocation management, so that no one I have, I have refined. That is, they sell the goods they sell, and the stores do not sell the goods that they can find here. Zhang boss said, due to the large stores and others, often discounted, and if they sell the same goods, the living space will be very small.
malposition management, also is to avoid the adverse consequences of the homogenization of the competition, the flow of people to help their stores, "backed by a good shade tree to. Then, he readily took out a bottle of "blue era" (a famous local) asked the reporters, know how much a bottle of this wine wholesale price? Because of this wine is my home town on the production, wholesale price of 35 yuan a bottle, the reporter can not help but blurt out. How about 30 yuan for you? Zhang boss said with a smile.
this is not fake, right? Reporters are very confused. Absolutely authentic original production, Zhang boss quickly explained that the reason for the cheap, but I went to the results of the packaging brought about. Then, he gave reporters calculations, a packing box manufacturer’s cost price is eight dollars, six bottles of wine is a piece of more than one bottle packing box is three yuan a, padded, five dollars only to the outsourcing, and I here to take advantage of sales and the world wide, and manufacturers make agreement with plastic film directly stripped down, to save the cost, benefit to consumers.
as a consumer, if you buy wine, buy hardcover or paperback? Spend a few dollars to buy a bottle of a pile of waste paper, who is going to do this thing. According to Zhang boss introduced the paperback wine is good, Zhang boss also contributed, now he has become the exclusive agent in the area of this simple wine.
then, from the back of the warehouse he scooped up a handful of sweet potato vermicelli, asked the reporters know. Not understanding, but this unusual house on the table. I casually said, sweet potato vermicelli, vegetable five dollars a pound. Zhang boss laughed, this >